1. Principles

Thank you for visiting our website and for your interest in our services. We take the protection of your personal data very seriously and adhere strictly to the rules of data protection laws. Personal data is only collected on this website to the extent technically necessary. Under no circumstances will the data collected be sold or passed on to third parties for any other reason. Insofar as personal data (e.g. name, address or e-mail addresses) is collected on our website, this is always done on a voluntary basis as far as possible. The following declaration gives you an overview of how we guarantee this protection and what kind of data is collected for what purpose.

We process and use the personal data we collect to provide the services you have requested (Art. 6 para. 1 lit. b) GDPR), to process your enquiries (Art. 6 para. 1 lit. b) GDPR), for invoicing (Art. 6 para. 1 lit. b) GDPR), to ensure compliance with laws and regulations, in particular the obligation to keep records in accordance with § 257 HGB (Art. 6 para. 1 lit. c) GDPR) and to enforce (legal) claims (Art. 6 para. 1 lit. f) GDPR).

For the aforementioned purposes, we reserve the right, if necessary, to also pass on your personal data within the European Union and other contracting states of the Agreement on the European Economic Area to service providers commissioned by us. These service providers are obliged to treat your personal data confidentially and to use it only in compliance with the German data protection regulations for the provision of the requested services. We work with service providers in the following categories: Web hosters with regard to the operation of our website and our e-mail server, IT service providers with regard to the technical support of our computers and postal service providers with regard to the dispatch of mail.

Apart from this, we will only disclose the personal data stored by us to third parties if

– we have been expressly authorised to do so by you (Art. 6 Para. 1 lit. a) GDPR,

– we are legally obliged to do so (Art. 6 para. 1 lit. c) GDPR) or

– if such disclosure is necessary to enforce or protect our rights (Art. 6 para. 1 lit. f) GDPR.

2. Scope of data collection and processing

Litreca AG automatically collects and stores in its server log files information that your browser transmits to us. These are:

  • browser type/version
  • Operating system used
  • host name of the accessing computer (IP address)
  • Time of the server request

Litreca AG cannot assign this data to specific persons. This data will not be merged with other data sources and will be deleted after one month.

3. Contact forms / newsletter

You can use the contact forms provided on our website to contact us directly or to request current information from us. We collect and process the information you provide via a contact form exclusively for the purpose of processing your request.

If you have registered for one of our newsletters, we collect and process the information you provide for sending the respective newsletter. You have the option to cancel the respective newsletter subscription at any time.

4. Cookies

The Internet pages use so-called cookies in several places. They serve to make our offer more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser. Most of the cookies we use are so-called “session cookies”. They are automatically deleted at the end of your visit. Cookies do not cause any damage to your computer and do not contain viruses. You can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If you deactivate cookies, the functionality of this website may be limited.

5. Use of SalesViewer® technology

On this website, data is collected and stored for marketing, market research and optimisation purposes using the SalesViewer® technology of SalesViewer® GmbH on the basis of the legitimate interests of the website operator (Art. 6 para.1 lit.f DSGVO).

For this purpose, a javascript-based code is used to collect company-related data and the corresponding use. The data collected with this technology is encrypted via a non-reversible one-way function (so-called hashing). The data is immediately pseudonymised and not used to personally identify the visitor to this website.

The data stored within the framework of Salesviewer will be deleted as soon as it is no longer required for its intended purpose and there are no legal obligations to retain data to prevent its deletion.

You can object to the collection and storage of data at any time with effect for the future by clicking on this link https://www.salesviewer.com/opt-out in order to prevent the collection of data by SalesViewer® within this website in the future. This will place an opt-out cookie for this website on your device. If you delete your cookies in this browser, you must click this link again.

6. Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called “cookies”. These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of the website will be transmitted to and stored by Google on servers in the United States.

IP anonymisation
We have activated the IP anonymisation function on this website. This means that your IP address is shortened by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.

Browser plugin
You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Objection to data collection
You can prevent the collection of your data by Google Analytics by clicking on the following link. An opt-out cookie will be set, which will prevent the collection of your data during future visits to this website: Click here to deactivate Google Analytics

For more information on how Google Analytics handles user data, please see Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

Order data processing
We have concluded an “Order Data Processing Regulation” contract with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

7. YouTube

Our website uses plugins from YouTube, which is operated by Google. The operator of the pages is YouTube LLC, 901 Cherry Ave, San Bruno, CA 94066, USA.

When you visit one of our pages with a YouTube plugin, a connection to the YouTube servers is established. Here, the YouTube server is informed which of our pages you have visited.

If you are logged into your YouTube account, your surfing behaviour can be directly linked to your personal profile. You can prevent this by logging out of your YouTube account.

YouTube is used to make our website appealing. This is a legitimate interest within the meaning of Art. 6 (1) (f) DSGVO.

Further information on the handling of user data can be found in YouTube’s privacy policy at https://www.google.de/intl/de/policies/privacy.

8. SSL encryption

This site uses SSL encryption for security reasons and to protect the transmission of confidential content, such as enquiries that you send to us as site operator. You can recognise an encrypted connection by the fact that the address line of the browser changes from “http://” to “https://” and by the lock symbol in your browser line.

If SSL encryption is activated, the data you transmit to us cannot be read by third parties.

9. right to information, deletion, blocking

You have the right at any time to free information about your stored personal data, its origin and recipient and the purpose of data processing as well as the right to correct, block or delete this data. The data protection officer of Litreca AG will provide information about the stored data.

Further information

Your trust is important to us. Therefore, we would like to be available at any time to answer any questions you may have regarding the processing of your personal data. If you have any questions that are not answered by this data protection declaration or if you would like more detailed information on a particular point, please contact the Litreca AG data protection officer (datenschutzbeauftragter@litreca.com) at any time.